Join Mike Rypka and Jay Wald of Torchy’s Tacos, for an exclusive conversation at Texas House, where they share the untold stories behind the journey from a single food truck to a nationally recognized brand. Based on the book, The Devil Is in the Details, this panel dives into the hustle, creativity, and grit that built Torchy’s, offering insights into entrepreneurship, brand-building, and the power of bold flavors.
Stick around after the discussion for a book signing with Mike—because great tacos and great stories are best shared in person.
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Mike Rypka and Jay Wald of Torchy’s Tacos took the stage at Texas House for an exclusive conversation about the journey from a single food truck to a nationally recognized brand.
Drawing from the book The Devil Is in the Details, they shared stories of hustle, creativity, and grit—offering insights into entrepreneurship, brand-building, and the bold flavors that made Torchy’s a household name.
After the discussion, guests stuck around for a book signing with Mike, making for an unforgettable moment of great stories, great company, and, of course, great tacos.
The Devil Is In the Details: Mike Rypka and the Torchy's Tacos Story
ALL proceeds go 100% toward Torchy's Tacos Family Fund.
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