october 16, 2025
Stubb's bbq

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Texas House 2025 RECAP

Recognizing
Texcellence.

Texan Voices Leading Global Conversations

In Texas, we are living through a period of significance not seen since we discovered oil. We exist in an era of prosperity that has opened gateways to space and laid the foundations for the future—right here in the state we call home.

More than ever, Texans are leading at the frontiers of technology, entrepreneurship, and culture. We believe our way of living is the driving force behind it all. Our spirit of adventure, paired with the courage to innovate and execute, forms the legendary Texan ethos known worldwide. This land calls forth the bold and the brave to settle, build, and shape what comes next.

The reward? The privilege of being called a Texan.

Reading about it in history books shouldn’t be the first time the world hears about the renaissance we are living through. We will tell that story now. Be part of the bridge that carries the Texas Miracle to the rest of the world—join us!

BECOME A PARTNER

south by southwest 2026

Texas House is back for SXSW! We have quite an activation planned and we look forward to sharing more details shortly. Stay tuned!

12

MARCH

SXSW Superconnector

COMING SOON

13

MARCH

Global Innovation Rodeo

10:00 am

-

12:30 pm

[PRIVATE] Brits & Boots Brunch: the Crown Jewels of UK AI in Texas

March 13, 2026

CMYK, 304 E 3rd St, Austin, TX 78701, USA

Approval Required. Registration is subject to host approval.

12:30 pm

-

GA Doors Open

March 13, 2026

304 East 4th St, Austin TX 78701

Registered guests may begin entering the venue at this time, subject to capacity and event access.

12:30 pm

-

1:30 pm

[CULTURE EXCHANGE] Mariachi Nueva Generación

March 13, 2026

304 East 4th St, Austin TX 78701

Texas House opens the Global Innovation Rodeo with a performance from Mariachi Nueva Generación, the award-winning mariachi ensemble from Texas State University.

1:30 pm

-

2:30 pm

Texas State University Innovation Round Up

March 13, 2026

304 East 3rd St Austin Texas 78701

With research growth accelerating and national recognition on the horizon, the university is expanding its role as a hub for innovation in Central Texas. This panel brings together leading faculty and industry collaborators from across TXST to explore how interdisciplinary research, entrepreneurship, and emerging technologies are shaping the future.

2:45 pm

-

3:30 pm

AI Adoption: Who's Actually Building and Who's Just Talking About It?

March 13, 2026

304 East 4th St, Austin TX 78701

This panel brings together three practitioners working the adoption problem from different angles — higher education and enterprise strategy (Ayham Boucher, Cornell), corporate experience moving into market-building in healthcare and dependent care (Rebecca Mark, Hella Strategic), and regional AI capacity building and policy (Austin Carson, SeedAI) — for a frank conversation about what's working, what's not, and what Texas can teach the rest of the country about turning AI potential into AI reality.

3:45 pm

-

4:15 pm

Entrepreneur-Driven Economic Development: The Round Rock Startup Story

March 13, 2026

304 East 3rd St, Austin TX 78701

How does a city build a startup ecosystem? Hear how gener8tor and the Round Rock Chamber partnered to launch Round Rock’s first accelerator—and how one startup from the cohort is already raising capital, opening offices, and hiring locally.

4:30 pm

-

5:15 pm

USMCA 2026: The Decision That Will Shape North America

March 13, 2026

304 East 3rd St Austin TX 78701

This panel of North American trade leaders explains why the USMCA is critical for Texas and North American economic growth, security, and competitiveness.

5:30 pm

-

6:30 pm

[FILM FEATURE + Q&A] Time & Water // Storytelling in a Time of Transition

March 13, 2026

304 East 3rd Street, Austin TX 78701

We are living through a time of massive environmental and economic change — but most of the media we encounter still engages change through charts, forecasts, or partisan talking points. The result? Audiences tune out. The stakes feel distant. The story never lands.So, what would it look like to tell this moment differently?In this conversation, we unpack how to turn systemic transformation into emotionally gripping narrative. How do you find emotion and tension in slow-moving crises? Build character arcs inside environmental change? Translate research into story without turning it into a lecture?

7:30 pm

-

8:30 pm

[MUSIC SHOWCASE] El Dusty

March 13, 2026

304 East 3rd St, Austin TX 78701

A staple of the Texas music scene and an internationally recognized performer, El Dusty has brought his signature sound to stages around the world. At Texas House, he’ll deliver a vibrant set that captures the spirit of South Texas culture

9:00 pm

-

10:00 pm

[MUSIC SHOWCASE] Vinyl Ranch

March 13, 2026

304 East 3rd St, Austin TX 78701

Born in 2007 with an iconic all-vinyl event, Disko Cowboy and Vinyl Ranch are the brainchildren of Dave Wrangler, redefining urban cowboy culture through the unexpected mashup of streetwear, country music, and disco nightlife themes. These days, Vinyl Ranch and Disko Cowboy bring a series of parties and nightlife events across the globe, as well as an ever-growing streetwear line. Disko Cowboy has shared the stage with a range of country idols from Hank Wiliams Jr. to Jack Ingram, as well as produced events and collaborated with global brands such as Wrangler, Chanel, Tom Ford, Sundance Film Fest, SXSW and many more.

14

MARCH

Y'all Street Takeover

10:00 am

-

Doors Open

March 14, 2026

304 East 4th St, Austin TX 78701

Registered guests may begin entering the venue at this time, subject to capacity and event access.

10:30 am

-

11:00 am

From Wall Street To Y'all Street: Texas And The Future Of American Markets

March 14, 2026

304 East 3rd St, Austin TX 78701

For decades, the center of American finance had one address. Now, that story is changing. As NYSE Texas launches and more companies and capital flow to the Lone Star State, Texas is emerging as a defining force in the next chapter of American markets. Join NYSE Texas President Bryan Daniel for a conversation about why Texas, why now, and how the rise of “Y’all Street” could reshape the future of finance, innovation, and economic leadership.‍

12:00 pm

-

1:00 pm

The Texas Advantage: Why University-Industry Partnerships Work

March 14, 2026

304 East 3rd St, Austin TX 78701

Universities generate research. Industry brings scale and market access. Together, they build the innovation pipeline that fuels startups, attracts investment, and ultimately produces IPO-ready companies. This panel explores how partnerships between universities and industry leaders are helping accelerate commercialization, develop world-class talent, and strengthen the innovation economy across Texas.

2:00 pm

-

2:30 pm

Y'all Street Innovation Pipeline: Why McKinney is the Launchpad

March 14, 2026

304 East 4th, Austin TX 78701

This presentation explores the forces driving companies from across the country to relocate, expand, and build in North Texas. From shifting capital flows and talent migration to pro-growth policy and infrastructure, the conversation will unpack why McKinney is becoming a strategic hub within the broader Dallas–Fort Worth economic engine.

2:45 pm

-

3:45 pm

Mckinney Master Class: Relocating to Texas and Tapping into the Innovation Fund

March 14, 2026

304 East 4th St, Austin TX 78701

What makes McKinney one of the fastest-growing innovation hubs in North Texas? This session explores how startups from across the country are relocating to the city and accessing the McKinney Innovation Fund—a program designed to provide early-stage companies with grant capital, strategic connections, and a pathway to scale. Hear how founders can qualify, what the relocation process looks like, and why McKinney is becoming a launchpad for technology startups.

Recognizing
Texcellence.

Texan Voices Leading Global Conversations

In Texas, we are living through a period of significance not seen since we discovered oil. We exist in an era of prosperity that has opened gateways to space and laid the foundations for the future—right here in the state we call home.

More than ever, Texans are leading at the frontiers of technology, entrepreneurship, and culture. We believe our way of living is the driving force behind it all. Our spirit of adventure, paired with the courage to innovate and execute, forms the legendary Texan ethos known worldwide. This land calls forth the bold and the brave to settle, build, and shape what comes next.

The reward? The privilege of being called a Texan.

Reading about it in history books shouldn’t be the first time the world hears about the renaissance we are living through. We will tell that story now. Be part of the bridge that carries the Texas Miracle to the rest of the world—join us!

LEARN MORE

FOOD & DRINK

TEXAS HOUSE PAST EVENTS

Race Weekend 2025

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SXSW London 2025

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SXSW 2025

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